Entertaining actual estate memes can bring in social media buyers like millennials, who might look at 20 to 30 memes every day, which could lead to a 60% increase in engagement.
NORWALK, Conn. – Social media has turn out to be an important advertising tool for serious estate professionals, but consumers usually scroll by their feeds inattentively. To draw in prospective clients, agents can incorporate some humor to their marketing and advertising procedures, together with instructional and promotional posts.
For occasion, actual estate memes can be equally relatable and participating, and can assistance entertain millennials, the most significant generation of house customers. Forbes estimates there are extra than 3 billion social media buyers, of whom at minimum 60% are looking for amusing and entertaining content.
Millennials usually seem at an estimated 20 to 30 memes each and every day, which can sooner or later direct to a 60% improve in engagement with 10 periods the attain. But no subject the generation or demographic, these visuals use constructive emotions to split the ice and likely increase model exposure.
Recommendations for agents include things like building a meme library making use of resources like Giphy, Imgflip, and Canva, and picking memes based mostly on how nicely they match with the agent’s brand name identity. It is also vital to have an understanding of the qualified audience and stay clear of any politics to stop alienating associates of their audience.
Source: RISMedia (09/22/21) Brown, Paige
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