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For Many Agents, Instagram Is Marketing’s Gold Standard

The resources on Instagram may perhaps be far more true estate-welcoming that some other social media platforms – and they’re a great put to emphasize listings.

AUSTIN, Texas – Among social media platforms, Instagram remains the gold normal for lots of brokers and brokers who say it’s an significant way to set on their own aside although attracting much more small business.

Instagram is even now most effective-regarded for the Feed, a vertically scrolling stream of shots and video clips, based mostly on algorithms that prioritize written content based mostly on what it predicts people like most.

Stories is one more important element. It appears at the top of the app but disappears right after 24 hours. After a user faucets a story, it autoplays and will automatically load the up coming tale if a person does not tap out of the space.

In the meantime, Reels launched in 2020. It allows consumers entry Reels by way of a “play” button at the base of the app. Reels are oriented all over video, and consumers scroll by means of content material by swiping up.

Ian Grossman, a Keller Williams agent centered in Austin, Texas, to begin with posted illustrations or photos of properties for sale, but he at some point commenced including memes and primarily movies.

Loida Velasquez, an agent in Southern California with eXp Realty, conducts a recurring dwell video clip present on Instagram that involves interviewing influential females in the small business.

“When I have incorporated myself and my hobbies, that has enabled me to connect to persons on a distinct degree, outside the house of serious estate,” Velasquez says.

Eric Simon, a licensed agent who runs a authentic estate-focused media business, believes agents must concentrate on a certain audience, these as individuals in their area. Other strategies from agents include making use of particular hashtags to goal audiences, adhering to and participating with greater and a lot more effective accounts, and cross-endorsing across different platforms.

Source: Inman (09/30/21) Dalrymple II, Jim

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