Driving design quality

Better Listing Descriptions? Focus on Readers, Not the House

A listing description’s first sentence need to solution readers’ top issue: “Why must I continue to keep looking at?” Most of the time it will be aware the home’s most wanted feature.

NEW YORK – A perfectly-crafted listing description is equivalent to a optimistic very first effect.

Agents really should produce an interest-grabbing opening with an eye towards how an viewers will react. It ought to right away response the thoughts “What am I seeking at?” and “Why should really I retain reading through?”

And opening sentence doesn’t require to be prolonged, and possibly shouldn’t be. Preferably, it’s basic and receives straight to the level by highlighting the property’s most marketable attributes.

After the description captures a reader’s curiosity, it ought to transfer on to discuss the prospects of that unique area and paint a photo of the working experience a buyer can hope to have if they dwell there. Agents also can endeavor to build a narrative driving the listing that demonstrates visitors why they must acquire it.

A property with some fewer desirable options should describe them anyway, but by utilizing phrases that are as positive as probable.

It’s also vital to adhere to housing rules when writing a listing.

A good listing description also contains a simply call to action. It must usually include things like agent call info and, preferably, language that persuades viewers to act rapidly.

Supply: RISMedia (09/24/21) Grice, Jordan

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