Southfield, Michigan-headquartered construction firm Barton Malow launched a podcast last 7 days to interact its employees, customers and opportunity recruits in “untold stories from the jobsite.” The podcast, “Reported In another way,” is focused on the stories and solutions that come out of the building marketplace, fairly than the nuts and bolts of how initiatives get finished, according to a press launch shared with Construction Dive.
“We wanted it to be a thing that’s engaging and exciting,” said Eric Fish, senior communications expert with Barton Malow. He hosts the present alongside with fellow Barton Malow personnel Rob Riley.
The debut episode facts how a staff of approximately 50 goats — dubbed the Goat Busters — cleared an invasive plant species from the company’s The Centre at Belvedere job website in Charlottesville, Virginia, very last yr.
Approaching episodes will include conversations with females ironworkers, how the company tackled the demanding style of the Michigan Condition College art museum (which was inspired by a crumpled piece of paper) and how higher-tech hardhats can support defend personnel, according to Fish.
“Every single challenge we have labored on has a good story to inform and lots of really don’t always healthy into the regular business coverage,” said Anna Cangialosi, Barton Malow senior manager of Branding + Communications in the push release.
“Said Otherwise” has been in the is effective for about a year, and the company has various plans for the job. It hopes to exhibit its difficulty-resolving capabilities to recent and future purchasers, and to increase manufacturer recognition outside of Michigan where the corporation is not as perfectly recognised. It also hopes to use the podcast as a recruiting device.
As the U.S. design workforce ages, the business is making an attempt a variety of ways to bring in far more youthful workers, like talking at universities. Podcasts have exploded in attractiveness in the previous ten years, and their listeners are inclined to be young and digitally-connected, according to Forbes.
The design field gives a lengthy list of podcasts hunting at diverse subjects from technology and business genuine estate to legislation and inexperienced building. Barton Malow is hoping “Stated In different ways” will charm to this young viewers and get them interested in going into the trades and development sector.
For now, the workforce expects to launch new episodes each and every other thirty day period, and the podcast will operate indefinitely.
“There are a lot more than 2,000 group customers who can share strategies,” Fish said. “We’re just going to build on it and see where by it usually takes us.”